Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor. Artificial aromas, scents, and fragrance can be controversial ingredients, however they come in all shapes and forms and the specific formulation of the scent is not apparent from this as an ingredient. As a result, it is wise pay attention to other ingredients in the product and be aware that aroma may cause irritation for sensitive skin or people that dislike scent in their skin care.